Why build a web site?: When you run an ad in a newspaper, magazine or through direct mail it will be seen by thousands of eyeballs. However most of them are not looking for your particular product or service at that time. People find your web site through a search engine only because they are specifically looking for your product or service. Less eyeballs to be sure, but this is very targeted marketing. People come to your web site only if they are interested in your product or service. Web hosting costs an average of $25.00 a month. You won't find a more effective way of advertising for that price.

Content: People use the web because it contains more information than they can find in a phone book or other advertisement. This is the information age and people want to research products and services before they make that first phone call. If you want your web site to get a good response you need to provide people with the information they are looking for. You can be sure people are also looking at your competitions web site. If your site lacks the information people are looking for they will just click on to another web site.

Design: Your front page needs to make a good impression or people will not click through for more information. They will hit the back button and try another web site. A graphically appealing front page and a short paragraph about the products or services you provide will bring higher click through rates. A poorly designed page gives people the impression you are a small and unprofessional company. That is one of the great advantages of the Internet. Even a small company can look like a million bucks. Professional design makes your company look good and will increase the response you get.

Cost: Good design doesn't have to cost a fortune. People come to your site for information, not to be entertained. You do not need fancy flash animations, complicated scripts or music. In fact these cute things can slow your page loading and drive your customers away. Designers love to make complicated time consuming pages and do things that have never been done before. This impresses other designers but does little to impress the people who visit your page. I have learned that most customers want to keep costs down and the best way to do this is to keep the design simple. Cyber Ink Design will make you look good for less!

Promotion: Your pages will be meta tagged for top search engine placement and hand submitted to the top search engines and local directories. Many web design companies do not provide this service, so be sure to ask. What good is a web site if it can't be found? You need to add your web address to all your current advertising, business cards, letterheads and email signature.

Browser Compatibility: Be sure your site works in Internet Explorer and Netscape. For most business sites the majority of your traffic will come from a Yahoo directory listing. It now costs $299.00 for Yahoo to look at your site and consider listing it. If your site does not work in Netscape they can reject your listing and keep your money. Make sure your site is ready before it is submitted. If you are rejected you will have one chance and 30 days to fix the problems.

File Formats: Files can be accepted and provided on Iomega Zip Disk and CD-ROM as well as email and FTP. If images need to be worked on before posting, they should be scanned at 300 dpi and saved as an uncompressed tiff file. Files should not be compressed until they are ready for the web. Cyber Ink Design can scan your files for you. A good image starts with a good quality scan.

Copyright: All graphics will either be custom made by Cyber Ink Design, supplied by the customer or come from royalty free cd-rom or stock photos. Most of the free images on the web are for non-commercial use only. You will not find these graphics on pages created by Cyber Ink Design. Please be aware of where your graphics are coming from. Do not ask us to post copyrighted materials! Copyright law is the same for web pages as for printed pages.