Like everything else in life, the response you get from your web page is directly related to the amount of effort you put into it.

In the beginning it was good enough to just have a web page. Just being able to put information and graphics on the web was so amazing that people started posting things without any consideration to design, layout or navigation. HTML did not allow very much control over layout in the early days, so it was natural that things looked bad. HTML now allows much more control over layout and bad design is no longer acceptable, it makes your company look unprofessional.

How many web pages have you seen with those crazy wild backgrounds, or a page full of text overlaying a tiled graphic making the text impossible to read. Would you send out a brochure that looked like that? Doesn't your web site deserve as much attention as you give your printed material? Your web page has the potential to reach a much wider audience than your printed material. If you want to create your own web site, take the time to learn a few simple things and do it right. All the information and tools you need are available on the Internet for free.

Look around the web and you will see that anyone can make a web page. Making a web page that works is a different story. We hope to help you understand the difference so you can make your own web site more effective. You don't have to be a graphics expert to make a page look good. Just learn a few rules and keep it simple.